Hey, I am Taking Over this Profile! Fostering Customer Engagement and Development of Meaningful Relationships through Social Media Employee Takeover

Valeria Penttinen

Hey, I am Taking Over this Profile! Fostering Customer Engagement and Development of Meaningful Relationships through Social Media Employee Takeover

Valeria Penttinen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	SERVSIG Frontiers in Service Conference Proceedings
Publication date	2021
Publication status	Published - 2021
MoE publication type	A4 Article in conference proceedings
Event	SERVSIG Frontiers in Service Conference 2021: Service Resurgence - Online, Florida, United States Duration: 10.06.2021 → 13.06.2021 https://www.servsig.org/wordpress/2020/09/frontiers-in-service-2021/

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@inproceedings{30eea3e848494b8783fb9d0ac0c25c32,

title = "Hey, I am Taking Over this Profile! Fostering Customer Engagement and Development of Meaningful Relationships through Social Media Employee Takeover",

author = "Valeria Penttinen",

year = "2021",

language = "English",

booktitle = "SERVSIG Frontiers in Service Conference Proceedings",

note = "SERVSIG Frontiers in Service Conference 2021 : Service Resurgence, SERVSIG ; Conference date: 10-06-2021 Through 13-06-2021",

url = "https://www.servsig.org/wordpress/2020/09/frontiers-in-service-2021/",

}

TY - GEN

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AU - Penttinen, Valeria

PY - 2021

Y1 - 2021

M3 - Conference contribution

BT - SERVSIG Frontiers in Service Conference Proceedings

T2 - SERVSIG Frontiers in Service Conference 2021

Y2 - 10 June 2021 through 13 June 2021

ER -