@article{ba7152fdcf6f4f0892397daed294724f,
title = "How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice",
keywords = "512 Business and Management",
author = "Jaana T{\"a}htinen and Annmarie Ryan and Maria Holmlund",
year = "2016",
month = may,
day = "13",
doi = "10.1177/1470593115608077",
language = "English",
volume = "36",
pages = "250--256",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "Universit{\'e} du Qu{\'e}bec {\`a} Montr{\'e}al",
number = "2",
}