Ideological challenges to changing strategic orientation in commodity agriculture

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68 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing
Volume	78
Issue number	6
Pages (from-to)	103-119
ISSN	0022-2429
DOIs	https://doi.org/10.1509/jm.13.0280
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{1bff205d46e8445cb30a8fb02ab81c54,

title = "Ideological challenges to changing strategic orientation in commodity agriculture",

keywords = "512 Business and Management",

author = "Melea Press and Arnould, \{Eric J.\} and Murray, \{Jeff B.\} and Katherine Strand",

year = "2014",

doi = "10.1509/jm.13.0280",

language = "English",

volume = "78",

pages = "103--119",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "AMA - American Marketing Association",

number = "6",

}

TY - JOUR

T1 - Ideological challenges to changing strategic orientation in commodity agriculture

AU - Press, Melea

AU - Arnould, Eric J.

AU - Murray, Jeff B.

AU - Strand, Katherine

PY - 2014

Y1 - 2014

KW - 512 Business and Management

U2 - 10.1509/jm.13.0280

DO - 10.1509/jm.13.0280

M3 - Article

SN - 0022-2429

VL - 78

SP - 103

EP - 119

JO - Journal of Marketing

JF - Journal of Marketing

IS - 6

ER -