Investigating the links between a corporate brand and a customer brand

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Journal of Brand Management
Volume	13
Issue number	4/5
Pages (from-to)	257-267
Number of pages	11
ISSN	1350-231X
Publication status	Published - 2006
MoE publication type	A1 Journal article - refereed

OpenUrl availability

@article{ea6f1662ed5448f68f93887cd7c2fbf0,

title = "Investigating the links between a corporate brand and a customer brand",

author = "Catharina Gylling and Lindberg-Repo, \{Kirsti Helena\}",

year = "2006",

language = "English",

volume = "13",

pages = "257--267",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Plenum",

number = "4/5",

}