Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.

Thi D.E. Nguyen; David Grant

Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.

Thi D.E. Nguyen^*
, David Grant

^*Corresponding author for this work

Supply Chain Management and Social Responsibility, Helsinki

University of Economics Ho Chi Minh City

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 2021 International Conference on Business and Finance (ICBF)
Number of pages	12
Place of Publication	Vietnam
Publisher	University of Economics Ho Chi Minh City
Publication date	27.09.2021
Pages	617-628
Publication status	Published - 27.09.2021
MoE publication type	A4 Article in conference proceedings
Event	International Conference on Business and Finance (ICBF) 2021 - Ho Chi Minh City, Viet Nam Duration: 27.09.2021 → 28.09.2021 https://icbf2021.sciencesconf.org/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

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Cite this

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title = "Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.",

author = "Nguyen, \{Thi D.E.\} and David Grant",

year = "2021",

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pages = "617--628",

booktitle = "Proceedings of the 2021 International Conference on Business and Finance (ICBF)",

publisher = "University of Economics Ho Chi Minh City",

note = "International Conference on Business and Finance (ICBF) 2021, ICBF ; Conference date: 27-09-2021 Through 28-09-2021",

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Nguyen, TDE & Grant, D 2021, Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing. in Proceedings of the 2021 International Conference on Business and Finance (ICBF). University of Economics Ho Chi Minh City, Vietnam, pp. 617-628, International Conference on Business and Finance (ICBF) 2021, Ho Chi Minh City, Viet Nam, 27.09.2021.

Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing. / Nguyen, Thi D.E.; Grant, David.
Proceedings of the 2021 International Conference on Business and Finance (ICBF). Vietnam: University of Economics Ho Chi Minh City, 2021. p. 617-628.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Y1 - 2021/9/27

M3 - Conference contribution

SP - 617

EP - 628

BT - Proceedings of the 2021 International Conference on Business and Finance (ICBF)

PB - University of Economics Ho Chi Minh City

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