“I’ve got a feeling…”: Consumer Affect across Different Stages of a Product Adoption Process

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Australia New Zealand Marketing Academy Conference (ANZMAC) 2013
Publication date	2013
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{55a88d8e861d48afb6a90b30615b957e,

title = "“I{\textquoteright}ve got a feeling…”: Consumer Affect across Different Stages of a Product Adoption Process",

author = "Jenni Sipil{\"a} and Sanna Sundqvist and Anssi Tarkiainen",

year = "2013",

language = "English",

booktitle = "Proceedings of the Australia New Zealand Marketing Academy Conference (ANZMAC) 2013",

}