Leading with a Purpose:  Exploring the Operationalization of Corporate Brand Conscientiousness

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, May 7-9, 2025
Publication date	2025
Publication status	Published - 2025
MoE publication type	A4 Article in conference proceedings
Event	18th Global Brand Conference - Católica Porto Business School, Porto, Portugal Duration: 07.05.2025 → 09.05.2025 Conference number: 18 https://gbc2025porto.org/en/2025/home/

OpenUrl availability

@inproceedings{67659c0a0aa84e01b550e66fb23c68bc,

title = "Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness",

author = "Sonja Sarasvuo and Valeria Penttinen",

year = "2025",

language = "English",

booktitle = "Proceedings of the 18th Global Brand Conference, Cat{\'o}lica Porto Business School, Porto, Portugal, May 7-9, 2025",

note = "18th Global Brand Conference ; Conference date: 07-05-2025 Through 09-05-2025",

url = "https://gbc2025porto.org/en/2025/home/",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness

AU - Sarasvuo, Sonja

AU - Penttinen, Valeria

N1 - Conference code: 18

PY - 2025

Y1 - 2025

UR - https://eu-central-1.linodeobjects.com/evt4-media/documents/GBC_Book_of_Abstracts_May_6.pdf

M3 - Conference contribution

BT - Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, May 7-9, 2025

T2 - 18th Global Brand Conference

Y2 - 7 May 2025 through 9 May 2025

ER -