Lessons learned about marketing in micro firms

Peter Björk; Annika Ravald; Karolina Wägar

Lessons learned about marketing in micro firms

Peter Björk
, Annika Ravald
, Karolina Wägar

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	19th Nordic Academy of Management Conference
Publication date	2007
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings
Event	19th Nordic Academy of Management Conference (NFF) - Bergen, Norway Duration: 01.01.2007 → 11.08.2007 Conference number: 16

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http://www.nhh.no/conferences/nff/papers/ravald.pdf

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@inproceedings{f61623411f074213bc1ddcc8bd1416e5,

title = "Lessons learned about marketing in micro firms",

author = "Peter Bj{\"o}rk and Annika Ravald and Karolina W{\"a}gar",

note = "Paper published on the homepage of NFF, 19th Nordic Academy of Management Conference, Bergen Volume: Proceeding volume: ; 19th Nordic Academy of Management Conference (NFF), NFF ; Conference date: 01-01-2007 Through 11-08-2007",

year = "2007",

language = "English",

booktitle = "19th Nordic Academy of Management Conference",

}