Making Sense of Conscientious Corporate Brands: A Leadership Perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026
Publication date	05.2026
Publication status	Published - 05.2026
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

AMA Global Marketing SIG Conference
Sarasvuo, S. (Speaker: Presenter) & Penttinen, V. (Speaker: Presenter)
28.05.2026
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

@inproceedings{2d4e8cd7a83c4215abc2e827582ee5bd,

title = "Making Sense of Conscientious Corporate Brands: A Leadership Perspective",

author = "Sonja Sarasvuo and Valeria Penttinen and Susanne Pedersen and H{\o}vring, \{Christiane Marie\}",

year = "2026",

month = may,

language = "English",

booktitle = "2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026",

}

Making Sense of Conscientious Corporate Brands: A Leadership Perspective. / Sarasvuo, Sonja ; Penttinen, Valeria; Pedersen, Susanne et al.
2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026. 2026.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review