Managing International Distribution Channel Partners: A Cross Cultural Approach

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9 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Channels
Volume	17
Issue number	2
Pages (from-to)	1-29
Number of pages	29
ISSN	1046-669X
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{7f8cb8a48910416f9e279776ad8b658a,

title = "Managing International Distribution Channel Partners: A Cross Cultural Approach",

keywords = "KOTA2010",

author = "Rajiv Mehta and Rolph Anderson and Alan Dubinsky and Pia Polsa and Jolanta Mazur",

year = "2010",

language = "English",

volume = "17",

pages = "1--29",

journal = "Journal of Marketing Channels",

issn = "1046-669X",

publisher = "Routledge",

number = "2",

}