Marketing as Practice

Per Skålén; Bernard Cova; Johanna Gummerus; Antti Sihvonen

doi:10.4337/9781035315963

Marketing as Practice

Per Skålén^*
, Bernard Cova
, Johanna Gummerus
, Antti Sihvonen

^*Corresponding author for this work

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

Original language	English
Title of host publication	Elgar Encyclopedia of Strategy as Practice
Editors	Benjamin Grossman-Hensel, Paula Jarzabkowski, Renate Kratochvil, David Seidl, Paul Spee, Richard Whittington
Place of Publication	Northampton
Publisher	Edward Elgar
Publication date	2025
Pages	644-645
ISBN (Print)	9781035315956
ISBN (Electronic)	9781035315963 , 9781035379132
DOIs	https://doi.org/10.4337/9781035315963
Publication status	Published - 2025
MoE publication type	A3 Book chapter

Publication series

Name	Elgar Encyclopedias in Business and Management

Keywords

512 Business and Management
Marketing

Access to Document

10.4337/9781035315963

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Cite this

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Marketing as Practice. / Skålén, Per; Cova, Bernard; Gummerus, Johanna et al.
Elgar Encyclopedia of Strategy as Practice. ed. / Benjamin Grossman-Hensel; Paula Jarzabkowski; Renate Kratochvil; David Seidl; Paul Spee; Richard Whittington. Northampton: Edward Elgar, 2025. p. 644-645 (Elgar Encyclopedias in Business and Management).

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

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AU - Skålén, Per

AU - Cova, Bernard

AU - Gummerus, Johanna

AU - Sihvonen, Antti

PY - 2025

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KW - Marketing

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M3 - Entry for encyclopedia / dictionary

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T3 - Elgar Encyclopedias in Business and Management

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EP - 645

BT - Elgar Encyclopedia of Strategy as Practice

A2 - Grossman-Hensel, Benjamin

A2 - Jarzabkowski, Paula

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A2 - Seidl, David

A2 - Spee, Paul

A2 - Whittington, Richard

PB - Edward Elgar

CY - Northampton

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Marketing as Practice

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Keywords

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