@article{454dfd9d09f84efe8e34fbf19c1ae5e3,
title = "Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds",
keywords = "512 Business and Management, KOTA2013",
author = "Mike Saren and Tracy Harwood and Janet Ward and Alladi Venkatesh",
year = "2013",
doi = "10.1080/0267257X.2013.833776",
language = "English",
volume = "29",
pages = "1435--1442",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "American school of classical studies at Athens",
number = "13-14",
}