Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer

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164 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Retailing and Consumer Services
Volume	16
Issue number	4
Pages (from-to)	281-290
Number of pages	10
ISSN	0969-6989
Publication status	Published - 2009
MoE publication type	A1 Journal article - refereed

OpenUrl availability

@article{14fc0babffff431bbd2b733922dd7fd4,

title = "Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer",

author = "Veronica Liljander and Pia Polsa and \{van Riel\}, Allard",

year = "2009",

language = "English",

volume = "16",

pages = "281--290",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

number = "4",

}