Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Research output: Contribution to journal › Article › Scientific › peer-review

20 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Consumer Marketing
Volume	33
Issue number	3
Pages (from-to)	162-171
ISSN	0736-3761
DOIs	https://doi.org/10.1108/JCM-03-2015-1349
Publication status	Published - 2016
MoE publication type	A1 Journal article - refereed

Keywords

@article{eafa98d2a1544d1da9147769a90feb6e,

title = "Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers",

keywords = "512 Business and Management",

author = "Jonas Colliander and Magnus S{\"o}derlund and Stefan Szugalski",

year = "2016",

doi = "10.1108/JCM-03-2015-1349",

language = "English",

volume = "33",

pages = "162--171",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Group Publishing",

number = "3",

}

TY - JOUR

T1 - Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

AU - Colliander, Jonas

AU - Söderlund, Magnus

AU - Szugalski, Stefan

PY - 2016

Y1 - 2016

KW - 512 Business and Management

U2 - 10.1108/JCM-03-2015-1349

DO - 10.1108/JCM-03-2015-1349

M3 - Article

SN - 0736-3761

VL - 33

SP - 162

EP - 171

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

IS - 3

ER -