Naturally designed for masculinity vs. femininity?: Prenatal testosterone predicts male consumers' choices of gender-imaged products

Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products

Research output: Contribution to journal › Article › Scientific › peer-review

37 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Research in Marketing
Volume	31
Issue number	1
Pages (from-to)	117-121
Number of pages	5
DOIs	https://doi.org/10.1016/j.ijresmar.2013.09.001
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

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title = "Naturally designed for masculinity vs. femininity?: Prenatal testosterone predicts male consumers' choices of gender-imaged products",

keywords = "512 Business and Management, Marketing Effectiveness and Profitability",

author = "Jaakko Aspara and \{Van Den Bergh\}, Bram",

year = "2014",

doi = "10.1016/j.ijresmar.2013.09.001",

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T2 - Prenatal testosterone predicts male consumers' choices of gender-imaged products

AU - Aspara, Jaakko

AU - Van Den Bergh, Bram

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Y1 - 2014

KW - 512 Business and Management

KW - Marketing Effectiveness and Profitability

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DO - 10.1016/j.ijresmar.2013.09.001

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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