Noneprice antecendents of consumer preference for cyber and extension brands

Research output: Contribution to journal › Article › Scientific › peer-review

13 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Interactive Marketing
Volume	21
Issue number	1
Pages (from-to)	22-35
Number of pages	14
ISSN	1094-9968
Publication status	Published - 2007
MoE publication type	A1 Journal article - refereed

OpenUrl availability

@article{3fdee5c4db8844baa76e854c5cd0f4b6,

title = "Noneprice antecendents of consumer preference for cyber and extension brands",

author = "S{\"a}{\"a}ksj{\"a}rvi, \{Maria Caroliina\} and Saeed Samiee",

year = "2007",

language = "English",

volume = "21",

pages = "22--35",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "SAGE Publications Inc.",

number = "1",

}