On defining marketing: finding a new roadmap for marketing

Research output: Contribution to journal › Article › Scientific › peer-review

202 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Marketing Theory
Volume	6
Issue number	4
Pages (from-to)	395-417
Number of pages	23
ISSN	1470-5931
Publication status	Published - 2006
MoE publication type	A1 Journal article - refereed

OpenUrl availability

@article{d36d4ea74af74f168a27550aea386639,

title = "On defining marketing: finding a new roadmap for marketing",

author = "Christian Gr{\"o}nroos",

year = "2006",

language = "English",

volume = "6",

pages = "395--417",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "Universit{\'e} du Qu{\'e}bec {\`a} Montr{\'e}al",

number = "4",

}