On the marketness of markets

Suvi Maria Nenonen; Kaj Storbacka

On the marketness of markets

Suvi Maria Nenonen
, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2011 Naples Forum on Services
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy Duration: 14.06.2011 → 17.06.2011 Conference number: 2

Keywords

512 Business and Management
KOTA2011

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http://www.naplesforumonservice.it/uploads//files/Nenonen,%20Storbacka%20On%20the%20marketness%20of%20markets.pdf

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Cite this

@inproceedings{cfea69a187f4405cace7af74861ee6d2,

title = "On the marketness of markets",

keywords = "512 Business and Management, KOTA2011",

author = "Nenonen, \{Suvi Maria\} and Kaj Storbacka",

note = " Volume: Proceeding volume: ; 2011 Naples Forum on Service : Service-Dominant Logic, Network \& Systems Theory and Service Science ; Conference date: 14-06-2011 Through 17-06-2011",

year = "2011",

language = "English",

booktitle = "2011 Naples Forum on Services",

}