Opening the black box of transitioning towards a sustainable business model

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2023 Global Marketing Conference
Place of Publication	Seoul, South Korea
Publication date	2023
Publication status	Published - 2023
MoE publication type	A4 Article in conference proceedings
Event	2023 Global Marketing Conference - Seoul, Korea, Republic of Duration: 20.07.2023 → 23.07.2023 https://2023gmc.imweb.me/

OpenUrl availability

@inproceedings{1f5bdcff233c46df91e9723d8b473e53,

title = "Opening the black box of transitioning towards a sustainable business model",

author = "Irina Atkova and Tamara Galkina and Man Yang and Tiina Leposky",

year = "2023",

language = "English",

booktitle = "2023 Global Marketing Conference",

note = "2023 Global Marketing Conference ; Conference date: 20-07-2023 Through 23-07-2023",

url = "https://2023gmc.imweb.me/",

}