Abstract
This paper extends the Integration-Responsiveness (Bartlett & Ghoshal, 1989; Prahalad & Doz, 1987) international business framework of multinational companies (MNCs) strategies in order to explain the MNC's various approaches to managing strategic alliance portfolios. Our research shows that the alliance portfolios of MNCs differ significantly with respect to partner integration and partner heterogeneity. We argue that the choice regarding the management of alliance portfolios depends on the MNC's international strategy. The empirical results reveal the impact of local responsiveness through the partner heterogeneity, and the impact of MNC integration on the level of global partner integration respectively.
| Original language | English |
|---|---|
| Peer-reviewed scientific journal | International Business Review |
| Volume | 19 |
| Issue number | 3 |
| Pages (from-to) | 247-260 |
| Number of pages | 14 |
| ISSN | 0969-5931 |
| DOIs | |
| Publication status | Published - 2010 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- Integration
- International business management
- Portfolio management
- Responsiveness
- Strategic alliances
- Strategy
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