Pricing strategies of born globals

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The process of internationalization : strategic, cultural and policy perspectives
Publisher	Palgrave Macmillan
Publication date	2004
ISBN (Print)	140393228X
Publication status	Published - 2004
MoE publication type	A3 Book chapter

Keywords

@inbook{5b7cc4b2cacd4f2ab9a001b44eeb632e,

title = "Pricing strategies of born globals",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Zuhair Al-Obaidi",

year = "2004",

language = "English",

isbn = "140393228X",

booktitle = "The process of internationalization : strategic, cultural and policy perspectives",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}