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Relationship marketing and service: an update
Christian Grönroos
Marketing, Helsinki
Research output
:
Contribution to journal
›
Article
›
Scientific
›
peer-review
22
Citations (Scopus)
Overview
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Dive into the research topics of 'Relationship marketing and service: an update'. Together they form a unique fingerprint.
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Social Sciences
Relationship Marketing
100%
Economic and Social Development
16%
School Research
16%
Interdisciplinary Research
16%
Sales
16%
Marketing of Service
16%
Strategic Management
16%
Internal Marketing
16%
Decision Making
16%
Organizational Behavior
16%
Marketing Effort
16%
Service Culture
16%
Keyphrases
Promise-making
20%
School Research
20%
Marketing Behavior
20%
Service Culture
20%
Product Manufacturer
20%
Promise Theory
20%
Promise-keeping
20%
Sales Effort
20%
Integrated Management
20%