Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Internationalization : firm strategies and managment
Publisher	Palgrave Macmillan
Publication date	2003
Pages	163-186
ISBN (Print)	1-4039-0671-8
Publication status	Published - 2003
MoE publication type	A3 Book chapter

Keywords

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title = "Sales channel strategies in export marketing of small and medium sized Northern Irish design companies",

keywords = "512 Business and Management",

author = "Sharon Loane and Jim Bell and Mika Gabrielsson and Zuhair Al-Obaidi",

year = "2003",

language = "English",

isbn = "1-4039-0671-8",

pages = "163--186",

booktitle = "Internationalization : firm strategies and managment",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

TY - CHAP

T1 - Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

AU - Loane, Sharon

AU - Bell, Jim

AU - Gabrielsson, Mika

AU - Al-Obaidi, Zuhair

PY - 2003

Y1 - 2003

KW - 512 Business and Management

M3 - Chapter

SN - 1-4039-0671-8

SP - 163

EP - 186

BT - Internationalization : firm strategies and managment

PB - Palgrave Macmillan

ER -