Same story, different effect: Consumer responses to brand stories on packages versus advertisements

Eeva Helena Solja

Same story, different effect: Consumer responses to brand stories on packages versus advertisements

Eeva Helena Solja

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference
Place of Publication	Eindhoven
Publisher	The European Institute of Retailing and Services Studies (EIRASS)
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings
Event	International Conference on Recent Advances in Retailing and Services Science - Vancouver, Canada Duration: 27.06.2017 → 29.06.2017 Conference number: 24

Keywords

512 Business and Management

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Cite this

@inproceedings{ff214ba23a0549ea84f68e0df769dea5,

title = "Same story, different effect: Consumer responses to brand stories on packages versus advertisements",

keywords = "512 Business and Management",

author = "Solja, \{Eeva Helena\}",

note = " Volume: Proceeding volume: ; International Conference on Recent Advances in Retailing and Services Science , EIRASS ; Conference date: 27-06-2017 Through 29-06-2017",

year = "2017",

language = "English",

booktitle = "Book of Abstracts",

publisher = "The European Institute of Retailing and Services Studies (EIRASS)",

}

Solja, EH 2017, Same story, different effect: Consumer responses to brand stories on packages versus advertisements. in Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference. The European Institute of Retailing and Services Studies (EIRASS), Eindhoven, International Conference on Recent Advances in Retailing and Services Science , Vancouver, Canada, 27.06.2017.

Same story, different effect: Consumer responses to brand stories on packages versus advertisements. / Solja, Eeva Helena.
Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference. Eindhoven: The European Institute of Retailing and Services Studies (EIRASS), 2017.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Same story, different effect: Consumer responses to brand stories on packages versus advertisements

AU - Solja, Eeva Helena

N1 - Conference code: 24

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Book of Abstracts

PB - The European Institute of Retailing and Services Studies (EIRASS)

CY - Eindhoven

T2 - International Conference on Recent Advances in Retailing and Services Science

Y2 - 27 June 2017 through 29 June 2017

ER -