Skip to main navigation Skip to search Skip to main content

Sleeping with competitors: The impact of NPD phases on stock market reactions to horizontal collaboration

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of the Academy of Marketing Science
Volume43
Issue number4
Pages (from-to)490-511
Number of pages22
ISSN0092-0703
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

Cite this