Social impact creation with GenAI in small- and medium enterprises in healthcare

Syeda Khatoon; Katrien Verleye; Jannes Marquardt; Floriane Goosse; Annalena Neder

doi:10.1108/JSIBR-05-2025-0059

Social impact creation with GenAI in small- and medium enterprises in healthcare

Syeda Khatoon
, Katrien Verleye^*
, Jannes Marquardt
, Floriane Goosse
, Annalena Neder

^*Corresponding author for this work

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

Purpose
This research aims to develop a framework enabling small- and medium-sized enterprises (SMEs) in healthcare as resource-constrained organizations to create social impact with the integration of generative artificial intelligence (GenAI) in their service ecosystem.

Design/methodology/approach
For developing the GenAI social impact framework, this research relies upon a systematic review of academic articles and business and policy publications and collaboration with healthcare SME experts.

Findings
As integrating GenAI-enabled services in the healthcare ecosystem comes with well-being opportunities and risks for different stakeholders, SMEs benefit from (1) identifying their resource constraints in relation to social impact creation, (2) exploring in what areas GenAI applications can alleviate these resource constraints to create social impact, and (3) implementing GenAI applications for social impact creation at the level of the service ecosystem.

Originality/value
With this study’s GenAI social impact framework, the authors strive to foster responsible use of GenAI in SMEs in the healthcare sector.

Original language	English
Peer-reviewed scientific journal	Journal of Social Impact in Business Research
Volume	2
Issue number	3
Pages (from-to)	51
Number of pages	71
ISSN	3049-4877
DOIs	https://doi.org/10.1108/JSIBR-05-2025-0059
Publication status	Published - 19.06.2026
MoE publication type	A1 Journal article - refereed

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

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10.1108/JSIBR-05-2025-0059Licence: CC BY

OpenUrl availability

Full text

1 Organisation of / participation in conferences, workshops, courses, seminars

Let's Talk About Service 11th Edition
Khatoon, S. (Attendee)
04.12.2024 → 06.12.2024
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Cite this

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AU - Neder, Annalena

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Social impact creation with GenAI in small- and medium enterprises in healthcare

Abstract

UN SDGs

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Activities

Let's Talk About Service 11th Edition

Cite this