Social influence and attitude change in a high involvement service context

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Australia New Zealand Marketing Academy Conference 2014 Proceedings
Publisher	Griffith University
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{208c2c4980b746be9115202366a9a308,

title = "Social influence and attitude change in a high involvement service context",

author = "Kristiina Herold and Jenni Sipil{\"a} and Sanna Sundqvist and Anssi Tarkiainen",

year = "2014",

language = "English",

booktitle = "Australia New Zealand Marketing Academy Conference 2014 Proceedings",

publisher = "Griffith University",

address = "Australia",

}