Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Philipp Kern; Priscilla Alamos Concha; Tony Edwards; Mabel Machado-Lopez; Ayse Saka-Helmhout; Ling Zhang

doi:10.46697/001c.33078

Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Philipp Kern
, Priscilla Alamos Concha
, Tony Edwards
, Mabel Machado-Lopez
, Ayse Saka-Helmhout
, Ling Zhang

Management and Organisation, Helsinki

Research output: Contribution to journal › Article › Professional

Abstract

Social innovation initiatives in multinational companies (MNCs) respond to societal issues and can contribute to sustainable development. They are often brought about by ‘social activists’ from within or connected to the firm. Drawing on in-depth research in MNCs, we identify two key practices and three types of skills used by social activists to drive these initiatives, enabling them to build stakeholder relationships and generate organizational buy-in. We offer a series of actionable insights that allow MNCs to better support social activists within and beyond the organization, thus enhancing social innovation activity.

Original language	English
Non-refereed scientific journal	AIB Insights
Volume	22
Issue number	1
Number of pages	6
ISSN	1938-9590
DOIs	https://doi.org/10.46697/001c.33078
Publication status	Published - 08.03.2022
MoE publication type	D1 Article in a trade journal

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

512 Business and Management
social innovation
social activists
MNCs
corporate social responsibility

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33078-social-innovation-in-multinational-companies-activists-practices-and-social-skillsFinal published version, 205 KBLicence: CC BY

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Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Abstract

UN SDGs

Keywords

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