Special session: Understanding and Managing Value... When Customers Create It

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings

Keywords

@inproceedings{e0aa04203fe942d1b1b32735a5752da4,

title = "Special session: Understanding and Managing Value... When Customers Create It",

keywords = "512 Business and Management",

author = "Leyland Pitt and Emily Treen and Kristina Heinonen and Adam Mills and Kirk Plangger and Richard Hanna",

year = "2018",

language = "English",

booktitle = "2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018",

}

TY - GEN

T1 - Special session: Understanding and Managing Value... When Customers Create It

AU - Pitt, Leyland

AU - Treen, Emily

AU - Heinonen, Kristina

AU - Mills, Adam

AU - Plangger, Kirk

AU - Hanna, Richard

PY - 2018

Y1 - 2018

KW - 512 Business and Management

M3 - Conference contribution

BT - 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018

ER -