Strategic Brand Management: A European Perspective

Research output: Book/Report › Book › Scientific › peer-review

1 Citation (Scopus)

Original language	English

OpenUrl availability

@book{1d125f86556a4a61ab8fb5a58153a7d8,

title = "Strategic Brand Management: A European Perspective",

author = "Keller, \{Kevin Lane\} and Tony Ap{\'e}ria and Mats Georgson",

year = "2011",

month = nov,

day = "29",

language = "English",

isbn = "0273737872",

publisher = "FT Prentice Hall",

address = "United Kingdom",

edition = "2",

}