Strategic use of color on brand packaging

Research output: Contribution to journal › Article › Scientific › peer-review

94 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Packaging Technology and Science
Volume	27
Issue number	8
Pages (from-to)	663-676
Number of pages	14
DOIs	https://doi.org/10.1002/pts.2061
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{201eda148c4f45b3aef099783e0fcdbf,

title = "Strategic use of color on brand packaging",

keywords = "512 Business and Management, 518 Media and communications, KOTA2014",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen",

year = "2014",

doi = "10.1002/pts.2061",

language = "English",

volume = "27",

pages = "663--676",

journal = "Packaging Technology and Science",

issn = "1099-1522",

publisher = "John Wiley and Sons Ltd",

number = "8",

}

TY - JOUR

T1 - Strategic use of color on brand packaging

AU - Kauppinen-Räisänen, Hannele

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - 518 Media and communications

KW - KOTA2014

U2 - 10.1002/pts.2061

DO - 10.1002/pts.2061

M3 - Article

SN - 1099-1522

VL - 27

SP - 663

EP - 676

JO - Packaging Technology and Science

JF - Packaging Technology and Science

IS - 8

ER -