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Strategies for reducing the environmental impact of impulse buying

  • Svetlana Obukhovich*
  • , Jenni Sipilä
  • , Anssi Tarkiainen
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

3 Citations (Scopus)

Abstract

This book chapter discusses the impulse buying of sustainably motivated consumers (i.e., sustainable consumers). The authors empirically investigate cases when sustainable consumers buy things impulsively and deal with the negative outcomes of such behaviour. Analysis of qualitative interview data reveals insights on five main themes, namely, sustainable consumption; cases of impulse buying, its antecedents and outcomes; coping with the outcomes of impulse buying; understanding the environmental impact of coping; and preventing future impulse buying. Based on the findings, various strategies for reducing the environmental impact of impulse buying are proposed.

Original languageEnglish
Title of host publicationSustainable Marketing, Branding, and Reputation Management : Strategies for a Greener Future
EditorsMasengu Reason, Stanilas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, Christina Blossom
Number of pages17
Place of PublicationHershey
PublisherIGI Global
Publication date2023
Pages195-211
ISBN (Print)9798369300190, 9798369348550
ISBN (Electronic)9798369300206
DOIs
Publication statusPublished - 2023
MoE publication typeA3 Book chapter

Publication series

NameAdvances in marketing, customer relationship management, and e-services

Keywords

  • 512 Business and Management

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