Strategies for reducing the environmental impact of impulse buying

Svetlana Obukhovich; Jenni Sipilä; Anssi Tarkiainen

doi:10.4018/979-8-3693-0019-0.ch010

Strategies for reducing the environmental impact of impulse buying

Svetlana Obukhovich^*
, Jenni Sipilä
, Anssi Tarkiainen

^*Corresponding author for this work

Marketing, Helsinki

LUT University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Abstract

This book chapter discusses the impulse buying of sustainably motivated consumers (i.e., sustainable consumers). The authors empirically investigate cases when sustainable consumers buy things impulsively and deal with the negative outcomes of such behaviour. Analysis of qualitative interview data reveals insights on five main themes, namely, sustainable consumption; cases of impulse buying, its antecedents and outcomes; coping with the outcomes of impulse buying; understanding the environmental impact of coping; and preventing future impulse buying. Based on the findings, various strategies for reducing the environmental impact of impulse buying are proposed.

Original language	English
Title of host publication	Sustainable Marketing, Branding, and Reputation Management : Strategies for a Greener Future
Number of pages	17
Publisher	IGI Global
Publication date	2023
Pages	195-211
ISBN (Print)	9798369300190
ISBN (Electronic)	9798369300206
DOIs	https://doi.org/10.4018/979-8-3693-0019-0.ch010
Publication status	Published - 2023
MoE publication type	A3 Book chapter

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Strategies for reducing the environmental impact of impulse buying

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