Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

Sabari Ragavendran Prasanna Venkatesan

Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

Sabari Ragavendran Prasanna Venkatesan

Supply Chain Management and Social Responsibility, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	36th INFORMS Marketing Science Conference, 2014, Atlanta
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	INFORMS Marketing Science Conference, 2014, Atlanta - Atlanta, United States Duration: 11.06.2014 → 14.06.2014 Conference number: 36th

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

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https://informs.emeetingsonline.com/emeetings/informs/258/paper/75321.pdf

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Cite this

@inproceedings{42cecb091a954e7f9ec7189291944e82,

title = "Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory",

author = "\{Prasanna Venkatesan\}, \{Sabari Ragavendran\}",

note = " Volume: Proceeding volume: ; INFORMS Marketing Science Conference, 2014, Atlanta ; Conference date: 11-06-2014 Through 14-06-2014",

year = "2014",

language = "English",

booktitle = "36th INFORMS Marketing Science Conference, 2014, Atlanta",

}

Prasanna Venkatesan, SR 2014, Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory. in 36th INFORMS Marketing Science Conference, 2014, Atlanta. INFORMS Marketing Science Conference, 2014, Atlanta, Atlanta, United States, 11.06.2014. <https://informs.emeetingsonline.com/emeetings/informs/258/paper/75321.pdf>

TY - GEN

T1 - Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

AU - Prasanna Venkatesan, Sabari Ragavendran

N1 - Conference code: 36th

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - 36th INFORMS Marketing Science Conference, 2014, Atlanta

T2 - INFORMS Marketing Science Conference, 2014, Atlanta

Y2 - 11 June 2014 through 14 June 2014

ER -