Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer

Anu Norrgrann

Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer

Anu Norrgrann

Marketing, Vaasa

University of Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 13th International SGBED conference : Managing the intangibles, business and entrepreneurship perspectives in a global context
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	International Conference of the Society for Global Business & Economic Development (SGBED) 2014 - Ancona, Italy Duration: 16.07.2014 → 18.07.2014 Conference number: 13

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Norrgrann, A. (2014). Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer. In Proceedings of the 13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context http://www.sgbed.com/wp-content/uploads/2015/10/13th_SGBED_Proceedings.pdf

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title = "Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer",

author = "Anu Norrgrann",

note = " Volume: Proceeding volume: ; International Conference of the Society for Global Business \& Economic Development (SGBED) 2014, SGBED ; Conference date: 16-07-2014 Through 18-07-2014",

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Norrgrann, A 2014, Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer. in Proceedings of the 13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context. International Conference of the Society for Global Business & Economic Development (SGBED) 2014, Ancona, Italy, 16.07.2014. <http://www.sgbed.com/wp-content/uploads/2015/10/13th_SGBED_Proceedings.pdf>

Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer. / Norrgrann, Anu.
Proceedings of the 13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context. 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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