The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness

Sascha Alavi; Laura Marie Edinger-Schons; Johannes Habel; Urs Müller; Jenni Sipilä

The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness

Sascha Alavi
, Laura Marie Edinger-Schons
, Johannes Habel
, Urs Müller
, Jenni Sipilä

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2019 AMA Winter Academic Conference Proceedings
Publisher	AMA - American Marketing Association
Publication date	2019
ISBN (Print)	978-0-87757-003-5
Publication status	Published - 2019
MoE publication type	A4 Article in conference proceedings

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

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Cite this

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title = "The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers{\textquoteright} perceived price fairness",

author = "Sascha Alavi and Edinger-Schons, \{Laura Marie\} and Johannes Habel and Urs M{\"u}ller and Jenni Sipil{\"a}",

year = "2019",

language = "English",

isbn = "978-0-87757-003-5",

booktitle = "2019 AMA Winter Academic Conference Proceedings",

publisher = "AMA - American Marketing Association",

address = "United States",

}

The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness. / Alavi, Sascha; Edinger-Schons, Laura Marie; Habel, Johannes et al.
2019 AMA Winter Academic Conference Proceedings. AMA - American Marketing Association, 2019.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness

AU - Alavi, Sascha

AU - Edinger-Schons, Laura Marie

AU - Habel, Johannes

AU - Müller, Urs

AU - Sipilä, Jenni

PY - 2019

Y1 - 2019

M3 - Conference contribution

SN - 978-0-87757-003-5

BT - 2019 AMA Winter Academic Conference Proceedings

PB - AMA - American Marketing Association

ER -