The double-edged sword of corporate social responsibility in the luxury context

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2019 AMA Winter Academic Conference Proceedings
Publisher	AMA - American Marketing Association
Publication date	2019
Publication status	Published - 2019
MoE publication type	A4 Article in conference proceedings

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{7426b85102c54cb9962d8cd97f5a108a,

title = "The double-edged sword of corporate social responsibility in the luxury context",

author = "Jenni Sipil{\"a} and Sascha Alavi and Edinger-Schons, \{Laura Marie\} and Sabrina D{\"o}rfer and Christian Schmitz",

year = "2019",

language = "English",

booktitle = "2019 AMA Winter Academic Conference Proceedings",

publisher = "AMA - American Marketing Association",

address = "United States",

}