The effect of price partitioning on customer perceived value

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the ISBM Academic Conference 2018
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	ISBM Academic Conference 2018 - Boston, United States Duration: 08.08.2018 → 09.08.2018

OpenUrl availability

@inproceedings{419827df5e5841d19a33376099447ab1,

title = "The effect of price partitioning on customer perceived value",

author = "Mario Kienzler and Daniel Kindstr{\"o}m and Christian Kowalkowski",

year = "2018",

language = "English",

booktitle = "Proceedings of the ISBM Academic Conference 2018",

note = "ISBM Academic Conference 2018 ; Conference date: 08-08-2018 Through 09-08-2018",

}