The impact of influence tactics on emotions, perceived trustworthiness of supplier, and behavioral intentions in a B2B buying context

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Australia New Zealand Marketing Academy Conference 2014 Proceedings
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{4ddeec4e02be49d69cbdd1cfb6148f62,

title = "The impact of influence tactics on emotions, perceived trustworthiness of supplier, and behavioral intentions in a B2B buying context",

author = "Anssi Tarkiainen and Jenni Sipil{\"a} and Sanna Sundqvist and Maija Hujala",

year = "2014",

language = "English",

booktitle = "Australia New Zealand Marketing Academy Conference 2014 Proceedings",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review