The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen; Richard Owusu

The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen
, Richard Owusu

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Peer-reviewed proceedings of the international academy of African business and development
Number of pages	7
Publication date	2007
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	Peer-reviewed proceedings of the international academy of African business and development - London, United Kingdom Duration: 01.01.1800 → …

Keywords

512 Business and Management

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Cite this

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