The influence of organizational buyers’ ambivalence on a company website on their behavioral intentions

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Marketing in a Post-Disciplinary Era ANZMAC 2016 5-7 December University of Canterbury Christchurch, New Zealand
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings

Keywords

@inproceedings{3bdb401a34dd455192934c3f8eb8bbc5,

title = "The influence of organizational buyers{\textquoteright} ambivalence on a company website on their behavioral intentions",

keywords = "512 Business and Management, ambivalence, organizational buying, online buying, intentions",

author = "Jenni Sipil{\"a} and Anssi Tarkiainen and Sanna Sundqvist",

year = "2016",

language = "English",

booktitle = "Marketing in a Post-Disciplinary Era ANZMAC 2016 5-7 December University of Canterbury Christchurch, New Zealand",

}

The influence of organizational buyers’ ambivalence on a company website on their behavioral intentions. / Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna.
Marketing in a Post-Disciplinary Era ANZMAC 2016 5-7 December University of Canterbury Christchurch, New Zealand. 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The influence of organizational buyers’ ambivalence on a company website on their behavioral intentions

AU - Sipilä, Jenni

AU - Tarkiainen, Anssi

AU - Sundqvist, Sanna

PY - 2016

Y1 - 2016

KW - 512 Business and Management

KW - ambivalence

KW - organizational buying

KW - online buying

KW - intentions

M3 - Conference contribution

BT - Marketing in a Post-Disciplinary Era ANZMAC 2016 5-7 December University of Canterbury Christchurch, New Zealand

ER -