The Influence of Word-of-Mouth on Ambivalence in the Consumer Decision-Making Process

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Educators Proceedings
Editors	T. Henning-Thurau, C.F. Hofacker
Publisher	Curran Associates Inc.
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{b02e6a2bde06484da0bcd62b29726807,

title = "The Influence of Word-of-Mouth on Ambivalence in the Consumer Decision-Making Process",

author = "Jenni Sipil{\"a} and Kristiina Herold and Anssi Tarkiainen and Sanna-Katriina Asikainen",

year = "2016",

language = "English",

editor = "T. Henning-Thurau and C.F. Hofacker",

booktitle = "AMA Educators Proceedings",

publisher = "Curran Associates Inc.",

address = "United States",

}