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The influence of word-of-mouth on attitudinal ambivalence at the time of choice

  • Jenni Sipilä
  • , Kristiina Herold
  • , Sanna Sundqvist
  • , Anssi Tarkiainen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original languageEnglish
Title of host publicationProceedings of the 7th EMAC Regional Conference
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings

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