| Original language | English |
|---|---|
| Peer-reviewed scientific journal | European Journal of Marketing |
| Volume | 44 |
| Issue number | 11/12 |
| Pages (from-to) | 1811-1838 |
| ISSN | 0309-0566 |
| DOIs | |
| Publication status | Published - 2010 |
| MoE publication type | A1 Journal article - refereed |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
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