The nature of learning about customers: a socio-cultural study of frontline contact persons

Karolina Wägar

The nature of learning about customers: a socio-cultural study of frontline contact persons

Karolina Wägar

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Workshop on new directions in relationship marketing
Publication date	2006
Publication status	Published - 2006
MoE publication type	B3 Article in conference proceedings

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title = "The nature of learning about customers: a socio-cultural study of frontline contact persons",

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booktitle = "Workshop on new directions in relationship marketing",

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