| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Business & Industrial Marketing |
| Volume | 26 |
| Issue number | 7 |
| Pages (from-to) | 484-492 |
| Number of pages | 9 |
| ISSN | 0885-8624 |
| DOIs | |
| Publication status | Published - 2011 |
| MoE publication type | A1 Journal article - refereed |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Service function
- Service organization
- Industrial services
- Manufacturing
- Management strategy
- KEY ACCOUNT MANAGEMENT
- COMPETITIVE ADVANTAGE
- BUSINESS MARKETS
- CUSTOMER
- TRANSITION
- STRATEGIES
- INNOVATION
- OFFERINGS
- PRODUCT
- ORGANIZATION
- 512 Business and Management
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