The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Psychology and Marketing
ISSN	0742-6046
DOIs	https://doi.org/10.1002/mar.70219
Publication status	Published - 14.07.2026
MoE publication type	A1 Journal article - refereed

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@article{1aa829a9bb1b4810b61f5012f2d17393,

title = "The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names",

author = "Nathalie Spielmann and Diego Vega",

year = "2026",

month = jul,

day = "14",

doi = "10.1002/mar.70219",

language = "English",

journal = "Psychology and Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

}