Unconventional luxury brand collaborations are everywhere. What is the appeal?

Carlos Diaz Ruiz; Angela Cruz

doi:10.64628/AA.7kcjm4avx

Unconventional luxury brand collaborations are everywhere. What is the appeal?

Carlos Diaz Ruiz
, Angela Cruz

Marketing, Vaasa

Monash Univerity

Research output: Contribution to journal › Article › General public

Original language	English
Newspaper	The Conversation
Volume	2023
ISSN	2201-5639
DOIs	https://doi.org/10.64628/AA.7kcjm4avx
Publication status	Published - 07.08.2023
MoE publication type	E1 Popularised article, newspaper article

Keywords

512 Business and Management
consumers
manufacturing

Access to Document

10.64628/AA.7kcjm4avxLicence: CC BY-NC-ND

https://theconversation.com/unconventional-luxury-brand-collaborations-are-everywhere-what-is-the-appeal-210382Licence: CC BY-NC

OpenUrl availability

Full text

Luxury
Diaz Ruiz, C. A. (PI)
01.12.2012 → 31.12.2023
Project: Other project

Cite this

@article{a3b9a305d656469fb66a2fc0d51d0c31,

title = "Unconventional luxury brand collaborations are everywhere. What is the appeal?",

keywords = "512 Business and Management, consumers, manufacturing",

author = "\{Diaz Ruiz\}, Carlos and Angela Cruz",

year = "2023",

month = aug,

day = "7",

doi = "10.64628/AA.7kcjm4avx",

language = "English",

volume = "2023",

journal = "The Conversation",