Understanding consumer preferences for native language use

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	The 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory
Editors	Evert Gummesson, Christina Mele, Francesco Polese
Place of Publication	Naples
Publication date	2009
ISBN (Print)	978-88-7431-452-2
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings

OpenUrl availability

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title = "Understanding consumer preferences for native language use",

author = "Jonas Holmqvist",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

isbn = "978-88-7431-452-2",

editor = "Evert Gummesson and Christina Mele and Francesco Polese",

booktitle = "The 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory",

}

TY - GEN

T1 - Understanding consumer preferences for native language use

AU - Holmqvist, Jonas

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 978-88-7431-452-2

BT - The 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory

A2 - Gummesson, Evert

A2 - Mele, Christina

A2 - Polese, Francesco

CY - Naples

ER -