Usage of visual perspectives for enhancing sustainable purchasing behaviors

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change
Publisher	AMA - American Marketing Association
Publication date	2022
Publication status	Published - 2022
MoE publication type	A4 Article in conference proceedings

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{7109c07b84724d218d6da262a38984a0,

title = "Usage of visual perspectives for enhancing sustainable purchasing behaviors",

keywords = "512 Business and Management, mental imagery, visual perspective, responsible, sustainable, consumer behavior",

author = "Virginie Lavoye and Anssi Tarkiainen and Jenni Sipil{\"a} and Joel Mero and Maria Uzhegova",

year = "2022",

language = "English",

booktitle = "2022 AMA Summer Academic Conference: Light in the Darkness: Marketing{\textquoteright}s Role in Driving Positive Change",

publisher = "AMA - American Marketing Association",

address = "United States",

}

Usage of visual perspectives for enhancing sustainable purchasing behaviors. / Lavoye, Virginie; Tarkiainen, Anssi; Sipilä, Jenni et al.
2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change. AMA - American Marketing Association, 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Usage of visual perspectives for enhancing sustainable purchasing behaviors

AU - Lavoye, Virginie

AU - Tarkiainen, Anssi

AU - Sipilä, Jenni

AU - Mero, Joel

AU - Uzhegova, Maria

PY - 2022

Y1 - 2022

KW - 512 Business and Management

KW - mental imagery

KW - visual perspective

KW - responsible

KW - sustainable

KW - consumer behavior

M3 - Conference contribution

BT - 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change

PB - AMA - American Marketing Association

ER -