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Value in business and industrial marketing: Past, present, and future

  • Adam Lindgreen
  • , Martin K. Hingley
  • , David Grant
  • , Robert E. Morgan

Research output: Contribution to journalArticleScientificpeer-review

230 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume41
Issue number1
Pages (from-to)207-214
ISSN0019-8501
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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